Privacy Policy

We value your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website, place orders, or interact with us. It also outlines your rights and how to contact us regarding privacy matters.

We collect and process the following types of personal data:

• Contact Information: Name, address, email, phone number.

• Transaction Details: Payment information, purchase history, and order preferences.

• Technical Data: IP address, browser type, device information, and cookies.

• Marketing Preferences: Responses to promotions, email preferences, and survey participation.

We only collect data necessary for providing our services or as required by law.

We use your personal data to:

• Process orders and payments.

• Deliver products and services to your specified address.

• Provide customer support and respond to inquiries.

• Send updates about your orders and promotional offers, based on your preferences.

• Improve our website, services, and user experience.

• Comply with legal obligations, such as tax and audit requirements.

We never sell your personal data. However, we may share information with trusted third parties to:

• Process payments securely (e.g., Stripe, PayPal).

• Deliver products via couriers and delivery services.

• Manage marketing and analytics through reputable providers.

• Fulfill legal or regulatory obligations.

All third parties are required to protect your data and only use it for the agreed purposes.

We store your data on secure servers, using industry-standard measures to prevent unauthorized access, alteration, or disclosure. Payment information is encrypted, and only essential personnel have access to your personal data. We retain your information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.

• Rectification: Correct any inaccurate or incomplete information.

• Erasure: Request deletion of your data, subject to legal obligations.

• Restriction: Request limited use of your data in certain circumstances.

• Objection: Opt-out of specific processing activities, such as marketing.

• Data Portability: Receive your data in a structured, machine-readable format.

To exercise any of these rights, please contact us using the details below.

Our website uses cookies to enhance your browsing experience. These include:

• Essential cookies for core website functionality.

• Analytics cookies to improve performance and user experience.

• Marketing cookies to tailor promotions to your interests.

We may occasionally update this privacy policy to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and we encourage you to review it periodically.

If you have questions about this policy or wish to exercise your privacy rights, please contact us at:
Wave Trading Co. Ltd
Cross Lane, Sidmouth, Devon, EX10 8AE
hello@wavetrading.co.uk
01395 891002